Visual is key

Before reading this blog follow the link and take a good look at the following building, located on Wayne St. in Downtown South Bend.

By the looks of this place you nor I would have any reason to believe that it is just another empty building in the downtown area. However, what if I told you that inside this unseemly building are pool tables, a dance floor w/DJ booth, and a giant Jenga set, would you believe me? Based on the outer décor, you’d sort of have to wouldn’t you? I assure you inside this plain face location Blarney Stone a.k.a Finny’s, a local pub in business since 2005.

Last Saturday a friend had asked me to come check out the place as part of a larger promotional scheme to get new business. After a few games of Jenga he asked me what I thought about the place, and if I could see it being a potential spot for fellow IUSB Titans. Overall I told him I liked the place, it is far bigger on the inside then what appears on the outside. The biggest obstacle I could foresee was a lack of visibility by passerby’s and aspiring patrons. I myself passed the place twice before I remembered where it was, and I have been there a handful of times. Point being, without the allure of a good time, places like Finny’s are likely to have a short crowd without proper advertisement. On a brighter note, my friend told me that the Blarney Stone plans to make Thursday’s a college night for IUSB students, with possible shuttle pick-ups and free cover, keep a lookout for fliers around school for details.

Speaking of situations appearing better then they seem, read Paula Deen concocts a comeback | TheCelebrityCafe.com